In today's highly competitive market environment, tech companies need to do more than 'take off the gloves'. They need to integrate modern asymmetric warfare thinking into their products, communications strategy and operating culture. We like to think of it as Brass Knuckles Marketing, i.e. the integration of that extra 'unconventional' strategic and tactical edge that separates the winner-take-all players from the rest of the field.

Asymmetric marketing theory incorporates the best practices of tech industry ‘natural monopolies’, the network effects-based offerings, business models and partner ecosystems of the internet age, and the 'tribal' operating cultures of the world's leading 'cult brands' to enable your team to grow your business in the uncertainty economy.

To learn more about our services click on the links below.
Asymmetric Product Marketing: We help you lock in prospects and customers while locking out the competition tbrough best practices in high tech product/service management in the age of the internet.

Asymmetric Sales/Marketing Performance Management: We help you unite your internal 'marketing community' to develop a special ops go-to-market culture that drives revenue execution. We've perfected the concept of 'Culture Management Systems' to drive 'inside-out' competitive advantage.

Asymmetric Marketing Communications: We help creative agencies, interactive marketing shops and corporate communications firms develop powerful positioning, messaging and brand campaigns.

Asymmetric Government Marketing Programs: We help you attack the rapidly expanding federal, state and local homeland security IT markets and channels.