 |
|
|
Asymmetric Government Marketing: eGovernment & Homeland Security Marketing Programs for Technology Companies
"Therefore good warriors seek effectiveness in battle from the force of momentum, not from individual people." Sun Tzu, Art of War
Smart technology companies know that a powerful 'force of momentum' in the new uncertainty of the sandstorm economy is a well conceived and executed government marketing program. Government marketing programs are best conceived and executed by technology companies who see their interests converging with the new generation of motivated government IT managers driving the eGovernment and homeland security transformation (g-transformation). Good government marketing is not fantasizing about a government IT spending pork barrel, or new ‘dot gov’ bubble---it's making sure the technology industry in the US remains 'second to none'. It means becoming an 'eFront' in the war on terror until the possibility of another 9.11 is a distant memory.
At Asymmetri, we develop marketing programs to help eFront entrepreneurs identify and leverage the momentum of 'g-transformation' across G2C (government-to-citizen), G2B (government-to-business) and G2G (government-to-government) opportunities.
The Asymmetri eFront service delivers the following core elements of a successful g-marketing program:
-eFront positioning and communications strategy for government markets
-New government partnering models that attract g-transformation participants
-Special ops culture and team selling approaches to overcome entrenched competitors in government markets
-Pilot program design to pre-prove ROI to government IT managers
-Alliance approaches to close OEM, private label, and volume deals with federal integrators and solutions providers
-Design, creation and participation in government advisory committees to grow reputation equity and thought leadership in your category, and more.
So let's talk. Contact Us today and let us help you develop powerful asymmetric marketing programs to leverage government market momentum and be in the thick of government IT transformation.
|
|
   |
|
|
|
|
