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Client: Application Security Startup
Challenge: Challenge: Support Founder in ‘Bootstrapping’ Company & Attracting Quality VC Parnters
Solution: Asymmetri professionals assisted the company leadership in developing pre-emptive positioning, product/service ‘compound offering’ specification, and multi-channel distribution strategy that led to multi-million dollar revenue in the first year of operations. Asymmetri also drove diversification of the company’s business into new e-government and homeland security markets. On that basis, Asymmetri created a business plan and funding document used by the company to qualify venture investors and new ‘customer-funding’, i.e. strategic investments made by company customers, partners and stakeholders.
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Client: Collaborative Application & Content Management Software Startup
Challenge: Bootstrap & Launch Business in 90 Days
Solution: Working hands-on with company founding team, Asymmetri drove product positioning, partner strategy and multi-channel distribution strategy to pre-prove product ROI to thousands of e-business and web developers. Asymmetri also drove the corporate branding, messaging and ongoing conversational marketing and customer community programs that attracted an acquisition partner at a premium valuation. Asymmetri then worked with the acquiring entity to rapidly integrate and re-launch the company in new global markets.
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Client: eBusiness Infrastructure Turnaround Effort
Challenge: Drive End-to-end Market Re-start for Nasdaq Public Company
Solution: Working with the company CEO, engineering and professional services teams, Asymmetri served as a virtual marketing department driving the complete re-development and re-launch of the company’s product from a ‘high touch’, high integration proprietary offering to a native internet hosted application. This effort, combined with a complete Asymmetri-led overhaul of the sales approach from a costly direct model to a channel partner model led to an upsurge in new sales and the acquisition of the company at a premium valuation.
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Client: Wireless Security/Mobile Applications Public Company
Challenge: Integrate Product Strategy/Roadmap Post M&A
Solution: Asymmetri was tapped to assist a market pioneer in mobile applications security and PKI infrastructure to develop a unified product strategy in the wake of 2 major acquisitions. Focusing on the sweet spot of securing new full-featured PDA devices operating on both WiFi and cellular networks, we developed a unified product architecture and roadmap for next generation ‘trusted gadget management’ targeting device OEMs and mobile operators. The company was re-launched successfully based on our work and has established beachhead accounts in Asia and Europe. |
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