Client: Multi-Billion Dollar Enterprise Computing Leader

Challenge: Reduce Marketing Costs While Increasing Customer ‘Lock-in’

Solution: Asymmetri professionals drove the creation of a cross-organizational special ops team to break down the ‘silos of dysfunction’ that were impeding cost reduction and turning the company’s customer franchise into an inter-departmental political football. Asymmetri led in the definition and project roadmap for an e-services and BRM (business relationship management) portal for customers, partners and complementary software developers. The net results upon deployment were dramatically reduced marketing costs and an increase in ‘customer lock-in’ through use of the portal and it’s associated conversational marketing programs.


Client: Market Share Leader in Mature Software Market Segment

Challenge: Re-position Company Offerings to Command Improved Pricing & Adoption

Solution: Asymmetri professionals provided hands-on special ops team leadership to re-define and re-launch various ‘point solutions’ of the company into an end-to-end platform for the target customer segment. Asymmetri also provided branding and messaging support, and asymmetric distribution strategy to leverage complementary vendor ecosystems resulting in new momentum in global markets.







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