Asymmetri Incorporated™ is a new breed marketing strategy shop serving high technology and e-business companies of all sizes. We also provide outsourced services to advertising, PR and interactive agencies serving high technology clients. We have strong domain experience across multiple market segments including security, enterprise and e-business applications, networking infrastructure, mobile computing, identity management, semiconductors and professional services.

We are pioneers in the theory and practice of ‘asymmetric marketing™’, an integration of orthodox and unorthodox market warfare that helps our clients operate in the on-again/off-again sandstorm economy™. The sandstorm economy is the new context of the technology industry, a ‘post-bubble’, post 9.11 market environment of reduced revenue visibility, broken marketing ‘machinery’, and intense shareholder/investor ‘heat’ that makes it difficult for tech companies to establish continuous momentum.

Asymmetri is a ‘networked organization’ that creates client-centered ‘special ops teams’ that support product marketing, partner/channel/ecosystem marketing, sales/business development, marketing communications and the entire spectrum of modern marketing activities. We place special emphasis on improving the overall marketing culture of our clients, since this is often the focal point of vulnerability in many organizations.

Asymmetri was founded by Joseph E. Bentzel, a 20 year veteran of the computer, communications and internet industries and is located in the San Francisco Bay Area, with ‘special operations associates’ across the U.S., Europe and Asia.