Client: Full Service Advertising & PR Agency Challenge: Support New Business Development in Complex Tech Categories Solution: Asymmetri provided seamless strategy, positioning and presentation support to assist agency in landing new high technology clients across multiple tech categories including personal computing, enterprise software, networking and consumer devices. Upon new account closure, we also provided ongoing support for campaign development, competitive strategy and high level umbrella messaging/branding.

Client: Interactive Agency Challenge: Develop eMarketing Programs for Technology and eBusiness Clients Solution: Asymmetri professionals ‘plugged in’ to agency team to assist clients in developing full-featured, best-in-category e-business websites and ongoing e-marketing programs. Asymmetri provided analysis and proven practices in conversational marketing to assist agency clients in developing market momentum while building customer loyalty. In addition, Asymmetri helped major ‘bricks & clicks’ clients of the agency develop integrated ‘asymmetric commerce’ programs locking-in customers at their favorite marketing ‘touchpoint’.

Client: Leading Independent Silicon Valley PR Agency Challenge: Re-position and Re-launch Leading eMail Marketing ASP Solution: Asymmetri plugged in to the account team of Silicon Valley’s leading independent PR agency to assist them in developing the category positioning and messaging strategy for a high visibility pioneer in legitimate email marketing. We assisted the agency in identifying the client’s rich analytics and CRM integration engine as a key asymmetric differentiator relative to the competition. We took point on developing the first iteration of the company’s breakthrough ‘story’, focused on their innovation in enabling true dynamic market interaction for multi-channel marketers using highly personalized and targeted e-mail ‘conversations’.